Why are you sharing that with me? A LinkedIn story.

Nothing frustrates me more on that glorious social media hub, than when people share articles / blogs without a comment as to why they shared it.

It’s because I am genuinely interested in why you want to share it with me. I want to know why you decided to make that article part of your online presence. I want to know why you want me to read it. It could be a genuine plug for something you wrote, or maybe it’s something you feel passionate about. Either way, tell me your opinion so that I can engage with your point of view. Even if it’s something as simple as “love this article, really speaks to my point of view on this topic” – magical, something people can engage with.

Now I know it is very popular to use tools like Buffer and Hootsuite to manage your social media presence –  I think they are great. Sometimes you want to share lots of articles in one day then nothing, it’s good to have a tool that moderates the distribution of your content so you don’t become a crazy LinkedIn spammer. However I can tell when you have just put in a whole bunch of articles just “for the shares” because you haven’t got any commentary. Commentary takes time and energy, you need to digest the information and form an opinion. Can’t do that if you are all like “I need to fill my buffer feed!”.

I think that approach works on Twitter because the life span on Twitter is about 18 minutes – so broadcast to your hearts content. LinkedIn posts have about a 24 hour life span so you have a great opportunity to connect with others and make genuine connections. Why are you wasting this opportunity. When people say to me that they don’t know what to post or they are afraid of what a potential employer might say my response is the same – use common sense. If you don’t have common sense then don’t use social media.

Your relationship with social media will change over time. You will find the forums that add the most benefit to you and figure out how often you should engage, the important part is that you do try. Put your ideas into the world, get involved and give it go. Do everyone a favour and add something new into the mix!

More on social media: http://www.weidert.com/whole_brain_marketing_blog/bid/206554/are-you-maximizing-the-shelf-life-of-your-social-media 

Image credit: Flikr | Nan Palmero

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